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Avenir® 65 Medium

Foundry: Linotype

Type Style: Sans Serif , Geometric Sans

Languages: Basic Latin , Latin Extended

Avenir® 65 Medium

Avenir® 65 Medium

Avenir® Pro 65 Medium Font Information

Description

Adrian Frutiger designed Avenir? in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an """"o"""" that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 Adrian Frutiger and the type director of Linotype GmbH Akira Kobayashi reworked the Avenir and created the Avenir Next for the Platinum Collection.

Keywords

1980s, 80s, anno 1980, CE, Central European, Classic, Dictionaries, Dictionary, Encyclopaedia, Encyclopedia, eXcellent Screen Font, Frutiger, Geometric, Hinting, Lexica, Modern, OpenType, OT, Sans Serif, Screen fonts, Std, XSF

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