FF Unit® Bold Italic
FF Unit® Pro Bold Italic Font Information
FF Unit® Std Bold Italic Font Information
FF Unit® Std Bold Italic Font Information
FF Unit® Pro Bold Italic Font Information
FF Unit® Pro Bold Italic Font Information
Description
Dynamic Super family in Sans, Slab and Rounded versions
Designed by Erik Spiekermann and produced by Christian Schwartz, FF Unit® can be said to represent an adult, more reserved sister of FF Meta®. This neutral super family has three styles that make it perfect for use in larger scale projects.Originally conceived as a variant of FF Meta and as the house typeface for Spiekermann's "United Designer" studio, FF Unit soon took on a life of its own and became a separate super family. The characters of Unit, in comparison with those of its sister Meta, are somewhat more compact and it is apparent that their basic forms are based on that of the superellipse so that they are not dissimilar to a modern square sans.
In addition, Spiekermann has abandoned the calligraphic allusions to be found in Meta, such as the slightly oblique finials of the "h", "l" and "n" and the bowed spur on the "a", "b" and "d", although these two style elements are retained in the italic variants.
When contrasted with Meta, FF Unit thus appears slightly more squat and reserved but by no means boring despite its more reticent character. And there are numerous alternative characters that can be used to vary the appearance of text in special situations, such as in headlines. For example, there is a single-story "g", a closed "a" and an uppercase "M" with diagonal stems. FF Unit is available in seven weights, from Thin to Ultra, each accompanied by the corresponding italic.
In addition to the sans serif variants, Spiekermann has also created styles with rounded terminals - FF Unit Rounded - and a slab serif version - FF Unit Slab.
The FF Unit super family will provide you with the tools to master all challenges. The fonts can be used, for example, for major tasks such as creating a corporate identity for a company. With the perfect typographic support and the condensed, elegant or powerful bold fonts you will always be able to find the right tone. Not only can the various FF Unit styles be readily combined with each other, there are also attractive options for use together with Unit's sister, FF Meta.
Keywords
branding, clear, corporate identity, Dynamic, editorial, german, Legible, masculine, narrow, packaging, Pro, publishing, sans, Signage, squarish, versatile, Wayfinding, workhorse
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